Holograma Coates
One, Two, Title
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Interactive Fan Engagement
The challenge was set by our clients: promoting their latest 5G network technology, demonstrating its potential and blazing fast data speed, as part of the digital marketing strategy.
We achieved it by bringing a famous football player to life and gathering an enthusiastic set of young fans and prospective football players around him, even if he was more than 400 kilometers away.
Technically it was done via an interactive holographic display, that took Sebastian Coates, captain and key player for Sporting CP at the time, all the way from Lisbon to them.
There he was, a real size Coates talking to the children in real time as if he was right next to them.
“It is extremely important for us to transmit the values of Sporting to the new generations and inspire new talents. However, especially at this point in the championship, considering our time constraints, we are unable to be live with everyone. It is fantastic that we can use this technology to get closer to everyone, including our young players and fans.” said Coates after the interaction.
Speaking to local radios afterwards, the children demonstrated their happiness with the initiative: “It was a very good feeling and a great surprise. I never thought I would see him so close,” acknowledged one of the young people who dreamt of one day becoming a football player.
At Bulzai, we are committed to pushing the boundaries of technology and our Sports section is no exception. We aim to revolutionize how fans interact with their favorite teams and players.
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